I was approached by a long-term client of mine to create an identity for a brand in the "safety recall" niche — providing assistance to drivers whose vehicles may have a recall issued by the manufacturer due to possible errors in production.
We decided to stand out from all the other brands in the said niche by utilizing a vibrant color scheme, modern design, and friendly tone of voice. The main building block of the brand identity is the "bubble", an oval shape that can house anything from pictures, to text, patterns, or it can even be completely empty and serve as a decorative element itself.
Other visual elements include gradients, hand-drawn lines, patterned backgrounds as well as grungy textures.
